Julian is one of leading European experts on creative industries, director and curator of Sonar Start up Garden one of the most important gathering of startups in creative industry. His work often connects local music scenes and entrepreneurship. Julian has vast experience in the public sector, where he has worked for number of governments like Chile or Uruguay in order to develop music ecosystems and music internationalization plans. Being an expert in alternative economy and marketing, Julian is currently engaged with Viriditas, an early stage VC where he acts like manager. Julian also freelances for a number of startups and CSOs bringing them services like business model consultancy, financial advisory or investment strategy. In his vast portfolio of clients are among others Mobile world Congresspeople (4YFN), Les Ardentes, etc.